our collection
chosen by Santa himself
Magic mailbags
your wish lights the way
The present passage™
complete the magic
finishing touches
a message they'll never forget
The Bespoke Letter from Santa’s Mailroom®
the story behind the tradition
The book
a little Christmas magic for every day in December
24 days of Christmas Magic
Santa's magic mailbag
the philosophy
At the heart of this tradition is something simple:
Children don't have to earn magic.
With this belief, I created Santa's Magic Mailbag so children might feel seen,
cherished, and accepted exactly as they are,
while giving the grown-ups who love them a gentler, lower-pressure way to hold the season, too.
Christmas can so easily become about doing more.
But this tradition was created for something softer.
A moment to slow down and trust the magic already there.
However this tradition unfolds in your home, I hope it brings warmth, connection, and a little more gentleness to the season.
they will remember this feeling.
and so will you.
YOU DON’T HAVE TO EARN MAGIC—YOU ARE MAGIC • DREAMED & DESIGNED IN AUSTRALIA • A KEEPSAKE CHRISTMAS TRADITION • UNLIKE ANY OTHER •
so much more than just a Santa sack
the magic mailbag Santa chose just for them
Designed to be part of a complete keepsake experience—every detail has been thoughtfully considered to create the Christmas magic children will remember forever
Discover The Tradition
crafted to be treasured
Every detail was refined with one purpose:
To create something your family would look forward to bringing out every Christmas.
From the heirloom-quality feel and substantial weight of the premium double-layer velvet to the embroidery, construction, and keepsake details, every element was carefully considered so these mailbags feel just as special years from now as they do on the very first Christmas morning.
Start Your Tradition
a personalised letter from Santa
included with every Magic Mailbag!
Every child receives a beautifully designed letter from Santa, personalised especially for them and included at no extra cost. Each letter comes with your child's name, why they were chosen by Santa to receive their Magic Mailbag, and their Magic Mailbag's number, making every keepsake truly uniquely theirs.
a little magic
a lifetime of memories
• Official Dispatch • Santa’s Mailroom® • North Pole •
the countdown is on!
bring the magic home This Christmas...
Every Magic Mailbag is carefully prepared before beginning its journey to your family.
Order before the countdown ends to ensure it arrives in time for Christmas morning.
suggested pairings
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a lasting tradition
Designed to grow with your child
Intentionally oversized, every Magic Mailbag was designed to remain part of your family's Christmas story throughout childhood
Featured product
Inspired by the most enduring details of Christmas, Berrykind is a celebration of tradition, reimagined with a contemporary sensibility—that feels at once nostalgic and beautifully refined.
Rich, warm, and unmistakably festive, Berrykind is a deep Christmas red that captures the heart of Christmas. Elegant without being overpowering, it pairs beautifully with everything from traditional holiday décor to refined, modern interiors.
built to last. Designed to be treasured.
our promise
Where practical, we've chosen lower-impact materials, reduced unnecessary packaging, and created products designed to be cherished for many Christmases to come.
We believe the most sustainable traditions are the ones that don't need replacing every season. Every material and packaging decision has been made thoughtfully and with care.
a message
from the founder
Santa’s Magic Mailbag® began with a wish to give my own family a new Christmas tradition—one that celebrated the goodness already in my children’s hearts and reminded them they never had to earn Christmas magic.
They are the magic. They are what makes the season so special.
I wanted to create something that celebrated that truth.
To me, Santa’s Magic Mailbag has always been about so much more than Christmas morning.
It has become a symbol of unconditional love, acceptance, and a tangible reminder that every child is already enough.
My hope is that this becomes more than something your children look forward to each Christmas, too. I hope it helps them grow up knowing they are deeply loved, wonderfully enough, and worthy exactly as they are.
I’ve poured years of thought into every part of this tradition, from the words on the page to the weight of the velvet, revisiting and refining each detail until it felt just right. When you open your parcel, I hope you’ll feel that care in every piece.
Thank you for letting us become a small part of your Christmas story.